Day in the Life of ExedricThe wall of vibrant boxes assaults the full scope of my half-awake vision.

―100% Natural
―Doctors’ Top Choice
―Simply the Best
―Satisfaction Guaranteed

Countless little billboards begging for my trust—my crinkled bills. The folded up ones and fives I was aimlessly picking at in my hoodie pocket were likely handled by hundreds of thousands of millions of people. Kids, teens, adults, senior citizens. Me. Then the cashier at this drugstore.